Case Study: TransferWise

TransferWise saves consumers money when transfering funds between UK and EU bank accounts. While banks and established money transfer companies will charge up to 15% of the total value of the transfer, through a poor exchange rate and/or high fees. TransferWise’s crowdsourced p2p model matches payments on both sides and charges the customer a nominal fee.

Having debuted at Seedcamp the previous year, the company was seeking to build its profile – primarily in UK tech and mainstream media. The business has a strong tech story: co-founder Taavet Hinrikus is a well-known entrepreneur and angel investor in his own right, having been Skype‘s first employee and involved with the business when first sold – to eBay.

Approach: Developed two separate narratives to support the company’s seed funding announcement  a study based on the money expat pensioners are losing – to reach mainstream consumer press & personal finance writers; and a story focussed on the new wave of startups causing disruption in the finance sector.

Results: Blanket tech media press in all top-tier tech outlets for funding announcement, plus consumer coverage in The Sun, Mirror and Telegraph. Full coverage on Storify, below: