Case Study: WhoSampled

WhoSampled is a music discovery service built on the world’s largest database of samples, covers and remixes.

The aim was to generate coverage in consumer media to drive downloads of the company’s first smartphone app on iPhone. The app scans your music collection, finds related samples, remixes and covers and, using YouTube videos, allows you to compare them side by side to the originals.

Approach: focussed primarily on visibility in tech media and securing app reviews. Created infographic on company’s unique data to drive digital traffic. Created audionalysis report based on company data with aim of targeting music writers.

Results: Coverage in tech & consumer tech outlets including The Next Web, Wired, Stuff, Gizmodo, Guardian, Independent and many more. US coverage included USA Today and Time.