Propeller Group (2014-)
Propeller Group is a communications agency that specialises in b2b PR for companies in the advertising & media industries: media owners, creative/ digital agencies, media agencies and ad tech vendors.
IFPI represents the global recorded music industry. Having joined the organisation in 2012/13 on a short term part time contract to write and deliver its 2013 Digital Music Report, I rejoined in late 2013 to work on the 2014 report.
LoveLive is a digital media company that sits between corporate brands and music companies to create new content, primarily live performances, that are syndicated to platforms such as YouTube, Spotify and Vevo. The company announced an external funding round, bringing a team of impressive private investors into the business ahead of a major institutional funding round. A short project delivered through agency Franklin Rae, I planned the campaign and delivered the media relations.
VisualDNA is a data company based in Shoreditch, London, which specialises in the psychographic ’emotive’ profiling of consumers, using data collected through online quizzes. Initially drafted in to advise on the PR elements of a consumer product launch, I helped the ad tech company launch a b2b product, refine its corporate positioning, develop an editorial programme and content strategy, set up a corporate blog to drive in-bound leads, and helped on-board & manage two PR agencies. Having not engaged in any proactive PR between 2009 and 2012, an ongoing media relations and content-creation programme in the second-half of 2013 yielded 20+ pieces of coverage in target media.
WhoSampled is a music discovery service built on the world’s largest database of samples, covers and remixes. Working through the SparkPR freelance network, I delivered the launch of its first smartphone app.
The BBC is the highest-profile media company in the world. As head of communications for its Future Media division I was responsible for the brand reputation of its digital products (such as BBC iPlayer, Red Button, News, Sport), all aspects of comms around product launches, and the communication of the corporation’s wider vision for digital.
The BPI represents the UK recorded music industry. I became its primary spokesperson from 2004, making in excess of 100 media appearances, before becoming director of communications in 2007.